Case study

Stanley Security Solutions

Stanley Security Solutions (STAN) -
PR campaign

The brief

One of the world's best known brands, Stanley Security Solutions' product portfolio covers a wide range of security, communications and time and attendance systems. For the past five years the STAN team has provided exclusive PR support for the client across all products and markets.

The challenge

In a highly competitive marketplace, persuasive editorial and high quality sales and marketing materials are required to reinforce Stanley's distinct product benefits, specialist sector experience and continued customer satisfaction.

PR response

As Stanley's retained PR consultants since 2005, STAN has delivered its full range of PR services including premium editorial, case studies, industry white papers, exhibition support and literature copy. It has carefully tailored impactful messages and materials to a wide range of customer audiences including the public sector, leisure, retail, manufacturing and healthcare.

Results

Malcolm Rose, marketing manager – Europe for Stanley Security Solutions says: "Over the years STAN has developed an excellent understanding of our complex and diverse products and markets and continually provides an efficient and effective response to all our PR needs."