Case study

Makro

PSP Rare was tasked with creating editorial content within Makro's Catering Catalogue. Distributed to its hotel, restaurant and catering customer base, the catalogue lists the company's full product range. To enhance this, PSP Rare created 40 pages of editorial that demonstrates the breadth and depth of the Makro range, while positioning it as a professional business partner that understands its customers' needs. With advice and tips on running a catering business, the content included 16 pages of recipes that showcase the versatility of Makro's produce lines.