PSP Rare | Customer magazine publishing agency | ESL Fuels

The brief

As ESL Fuels' operations and production continued to grow, the company required an integrated approach to their public and internal communications and order management.

The challenge

As the UK's first commercial biodiesel manufacturer in 1999, Cheshire-based ESL Fuels has been pioneering environmentally friendly fuel development since long before most people were even aware of greenhouse gases or CO2 emissions. With the company's substantial growth and its fuel production and distribution now on an entirely different scale, it has had to continually develop and adapt its marketing strategy.

Our response

STAN's PR team has been exclusively involved in the promotion of ESL Fuels over the past decade, working closely alongside the organisation as it has transformed itself into a multi million pound business.

With media relations and company profile no longer the core marketing focus for ESL Fuels, STAN has more recently provided digital support. It has extended the website, creating a series of web applications which enable ESL Fuels to more effectively manage their customers, distributors and key contacts online.

Results

STAN has demonstrated the flexibility of its creative offer, adapting to ESL's changing business priorities with new digital marketing strategies. The new web apps, for example, have meant a dramatic reduction in the physical paperwork involved in fuel development and distribution, allowing ESL to focus more on business growth.