PSP Rare | Customer magazine publishing agency | British Heart Foundation

The brief

Celebrating the 50th anniversary of the British Heart Foundation, Beating heart disease was mailed out with the August edition of heart matters to more than 300,000 patients of heart disease their carers and health professionals.

Beating heart disease charts the developments in research and care over the last 50 years – and what a lot has changed. In the 60’s best practice suggested total bed rest for six weeks and very careful behaviour thereafter, CPR hadn’t been invented and heart transplants were a thing of science fiction. But 50 years on and with the support of the BHF, this sector of medicine has made huge advances and the prognosis for patients is better than ever.