PSP Rare | Customer magazine publishing agency | Best of Britain

PSP Rare was briefed to publish a series of trail leaflets for Best of Britain and Ireland, a major exhibition, aimed at consumers, that showcased the best tourism options that Britain and Ireland has to offer visitors, both from the UK and overseas. The show, partnered by Visit Britain, offered visitors six special-interest trails: Active, coastal, countryside, flavours, heritage and luxury. The leaflets helped visitors navigate the exhibition, highlighting various exhibitors and regions at the show.