May 27th, 2010
National optician chain Vision Express has appointed contract publishing agency PSP Rare to produce its customer magazine ‘blink’.
The re-launched magazine is due in August this year and will be distributed to more than 150,000 members of the Vision Express Grand Advantage (GA) programme, as well as a further 35,000 copies being made available in Vision Express stores.
The new version of ‘blink’, which will contain celebrity interviews, general interest articles, advice on eye care and a showcase of the latest designer glasses which Vision Express has in-store, is targeted with increasing footfall from GA members, and adding value to the relationship between Vision Express and its customers.
Grahame Lake, managing director of PSP Rare, was delighted with the appointment. “The PSP Rare team takes great pride in producing exceptional quality content for its clients, adding significant value to a brand and creating a genuine connection between business and customer. Vision Express is a national brand recognised for its premier quality of service. We’re really looking forward to conveying that message with ‘blink’.”
PSP Rare publishes a range of customer publications for clients including The British Heart Foundation, Kia Motors (UK) Ltd and UK Trade & Investment. Earlier this year, PSP Rare launched its own digital team to meet increasing demand from clients to produce digitally versatile content.
To find out more about what PSP Rare can do for your business, email info@psprare.com or 0207 566 9910 call 0207 566 9910.