August 26th, 2008
UK Trade and Investment have awarded the contract for the production, marketing and distribution of a new international business magazine to PSPRare Publishing Ltd following a competitive tender process.
Springboard will be published on a quarterly basis with a circulation of 20,000 copies per quarter together with an online ‘Activemag’ version. It replaces Overseas Trade Magazine, which was published on behalf of UK Trade & Investment (UKTI) for 14 years up until March this year. The 52-page magazine is targeted at senior directors within UK- based businesses (UK and foreign owned).
Editorially Springboard will reinforce and build on both the UK’s role in global commerce and, more specifically, the role that UKTI plays in that success for both inward investors and exporters. The magazine will deliver high quality, thought-provoking business information to its readers that will enable them to compete at the highest level in the world economy. It will also showcase the UK’s strengths in target sectors and its expertise in action around the world whilst promoting UKTI’s services and programmes.
PSPRare Publishing will ensure that Springboard delivers the breadth and depth of content that will satisfy a senior business readership whilst delivering UKTI’s marketing objectives and helping to build the UK Plc brand.
UKTI is the government organisation that supports both companies in the UK trading internationally and overseas enterprises wishing to locate in the UK, or already located in the UK. UKTI brings together the work of the Foreign and Commonwealth Office (FCO) and the Department for Business Enterprise and Regulatory Reform (BERR). UKTI is an international organisation with headquarters in London and Glasgow and employs around 2,300 staff and advisers, including overseas in UK embassies, high commissions, consulates and trade offices, and in the nine English regions.