The Future of Fashion
June 1st, 2010
Fashion is fast paced and demanding. In this world of online shopping, fashion brands have to work increasingly hard to engage with customers and create brand loyalty.
Many fashion brands are finding that advertising in magazines just isn’t enough to really stand out. Some fashion brands are evolving their catalogues into magazines, while others are exploring social media and digital content. Only PSP Rare does both, producing colourful and stylish content and using it in magazines, catalogues, emags, newsletters, email campaigns and social networking profiles to create a real connection with the consumer on all levels, and give the brand a truly unified presence on all platforms.
The PSP Rare team has produced a short article exploring the future of fashion marketing as a PDF. Click on the thumbnail below to view.
Click on the image to view the PDF
To find out more about what PSP Rare can do for your brand, email info@psprare.com or call us on 0207 566 9910.
to respond in more depth to customer
desires and alter the way they present
their products, to further match how
consumers experience and purchase their
goods.
Glossy catalogues with page after page
of models posing aimlessly and staring
out with sultry eyes no longer captures the
imagination of the public. Bland websites
with miniscule thumbnails and limited information
aren’t convincing enough to lead
consumers to part with their hard earned
brass, let alone display any brand loyalty.
Archive
- 12/01/2012 2011 and all that
- 08/12/2011 Internal communications – a brand issue?
- 22/11/2011 PSP Rare welcomes industry merger
- 21/11/2011 Don’t dismiss the power of print
- 05/07/2011 PSP Rare Digital strengthens charity sector credentials with BDFA website
- 27/02/2011 Stylish PSP Rare lands Bluewater magazine contract
- 30/11/2010 Springboard wins APA International Customer Publishing Award
- 19/11/2010 Charity: The Donor Challenge
- 19/11/2010 New Chinese Springboard magazine
- 03/11/2010 Rare advice on successful customer retention
- 27/09/2010 Kia puts PSP Rare in the driving seat – again
- 09/08/2010 Football magazines – giving fans what they crave
- 19/07/2010 PSP Rare celebrates success of Royal Society magazine
- 14/07/2010 PSP Rare launches online publishing portal
- 01/06/2010 The Future of Fashion
- 27/05/2010 Vision Express appoints PSP Rare to produce customer magazine
- 24/04/2010 PSP Rare maps London Marathon for Kia
- 23/04/2010 PSP Rare covers the Kia 5-a-side football championship final
- 15/04/2010 PSP Rare expands offering with digital creative agency
- 22/03/2010 Grahame Lake shares his notes from a recent business trip to the USA
- 15/03/2010 PSP Rare head up to Snake Pass for Kia photoshoot
- 26/02/2010 PSP Rare go all red for British Heart Foundation
- 14/01/2010 PSP Rare finds harmony with The Sound Agency
- 26/10/2009 PSP Rare to produce anniversary magazine for Royal Society
- 14/10/2009 PSP Rare cooks up new BHF book deal
- 25/09/2009 Banking on the value of great editorial
- 25/08/2009 Daska Davis welcomed back to PSP Rare
- 03/08/2009 PSP Rare ends longstanding involvement with PPA
- 20/07/2009 TDA awards ‘Teach’ magazine contract to PSP Rare
- 16/07/2009 PSP Holdings expands multi-media offer with STAN acquisition
- 15/05/2009 Best of Britain choose PSP Rare
- 15/05/2009 heart matters – a blockbuster that deserves a sequel
- 13/05/2009 PSP Rare promotes new talent
- 26/08/2008 UK Trade & Investment – Springboard
- 06/08/2008 British Heart Foundation – Saving Lives
- 21/04/2008 Kia opts for i-mag to drive awareness
- 07/04/2008 Pride in publishing
- 04/12/2007 British Heart Foundation has heart and soul
- 04/09/2007 Bigger and better Somerfield magazine
- 13/08/2007 British Heart Foundation increases heart health pagination
- 14/05/2007 Kia shortlisted for CiB Awards for second year running
- 07/05/2007 Rare Publishing secures Somerfield colleague magazine contract
- 13/02/2007 PSPRare Publishing partners with CWT
- 14/07/2006 PSP lands contract for new Spurs magazine, hotspur