February 13th, 2007
Carlson Wagonlit Travel (CWT), a world leader in business travel management, has appointed PSPRare Publishing to publish its customer publication connect magazine and its in-house corporate communications title, 360.
Connect magazine is sent to procurement managers, heads of purchasing, travellers and travel bookers. The three times per year, 60-page, new magazine is part of CWT’s commitment to provide quality communication with its clients. It aims to strengthen the understanding of CWT’s products and services, highlighting its value proposition and its ability to deliver savings.
The new-look title will raise CWT’s profile as a ‘thought leader’ in travel management by providing research and insights, demonstrating CWT’s high quality service and emphasis on current issues affecting the industry, including traveller security and Corporate Social Responsibility.
Helen Cahill, head of marketing for CWT UK, says: “There was an obvious chemistry between the CWT and PSPRare teams. We were impressed with their creative approach and their technology platform which offers real benefits to its customers.”
Peter Moore, CEO of PSPRare Publishing, says: “PSPRare Publishing is delighted that CWT has chosen us to work with them on its publications. With our extensive experience in the contract travel industry, we are ideally positioned to help such a major organisation strengthen its portfolio of magazines. We look forward to developing the titles over the next few months.”