April 24th, 2010
The PSP Rare team have been tracing the steps of the London Marathon ahead of this weekend’s event for their client Kia.
The photoshoot was for an article in Kia’s eureka magazine, which PSP Rare produce, and was to promote the release of Kia’s new Venga family car.
“The London Marathon covers the most iconic parts of England’s capital,” said Daska Davis at PSP Rare. “The Venga is an all-action family car, designed to make gruelling journeys comfortable and fun. We wanted to reflect this with our photos, and so we took the car on the London Marathon route – one of the most gruelling journeys any British runner has to face. The weather was fantastic, and we got some excellent shots for the magazine.”
eureka magazine is circulated to around 70,000 UK Kia car owners provides insight into Kia’s range of cars and the future development of its fleet. Recent articles in eureka include a feature on urban farmers; an article exploring technological advancements in the next ten years; and an article on the history of traffic lights.
“At PSP Rare, we produce exceptional quality media for our clients,” said Daska. “Whether it’s photography, editorial or illustration or a magazine, catalogue or website, we like to produce something which stands out as unique – which lets the reader know that the brand they’re reading about is head and shoulders above the competition.”
To find out more about what PSP Rare can do for your business, email info@psprare.com or call 0207 566 9910
Tags: eureka, kia, london marathon, venga