PSP Rare | Customer magazine publishing agency | London, Manchester

Some of the more intrepid members of the PSP Rare team recently made their way up to Snake Pass in Derbyshire to take some photos of Kia’s new Sorento in action for Kia’s eureka! magazine.

Snake Pass is a beautiful but hazardous road connecting Manchester and Sheffield over the Peak District.  At its highest point, Snake Pass is 512m (1680ft) above sea level, and the road is often closed when adverse weather conditions make the road to dangerous to traverse.  Despite this, Snake Pass yields some beautiful British scenery, which the PSP Rare team were hoping to capture as a background to Kia’s fantastic new 4×4.

The shoot was for a profile of the Sorento for the spring eureka! magazine, which is distributed to Kia owners and throughout Kia dealerships in the UK.  The magazine includes news from Kia, features about new Kia cars as well as general articles of interest to readers.  Kia uses eureka! to present new models to the target audience, often in advance of launching them to the wider market.

Car photography veteran Alex P captured some brilliant images of the Sorento under the direction of PSP Rare’s head of art Colin Goad and editorial director Daska Davis.  The weather was characteristically unfriendly, but resulted in some excellent moody shots.  The shots were so good, in fact, that Kia has used some of them on their website and in their brochure for the Sorento.

“Outdoor shoots are always touch and go because of the weather,” said Goad. “Luckily, the Sorento is a great off roader, and we wanted to capture that ability, so the weather was very appropriate!”

“It’s great that the final photos were used in the brochure and on the Kia website as well.  Too often, businesses don’t take enough advantage of commissioned content across their other platforms.  Good business communication is about unified imagery and messaging across platforms, and it’s great when our clients love our work enough to use it to its full potential,” commented PSP Rare’s managing director, Grahame Lake.