April 15th, 2010
PSP Rare is welcoming user experience and digital creative veterans Clint Golding and Kaoru Sato into the fold to form PSP Rare Digital.
Golding and Sato will be moving into PSP Rare’s offices in Clerkenwell in mid-April. As PSP Rare’s new dedicated digital media team, they will be working on improving PSP Rare’s digital publishing services as well as offering traditional website design services.
The move comes as PSP Rare looks to integrate its current bespoke publishing services with emerging digital publishing technology like the new iPad, tablet PCs and the fast developing e-reader market.
Peter Moore, CEO of PSP Rare, explains: “Effective brand communication is changing. With the web, smartphones and the arrival of new devices like the Apple iPad publishing reaches further than just printed magazines. PSP Rare already produce outstanding content for our clients’ publications and there is an opportunity to take that content further. As customers opt for new ways of connecting with businesses and brands it is important that the content they enjoy moves with them.”
“For projects in the past, we have often looked to Clint and Kaoru for their expertise and insight. With growing demand from clients to provide an integrated direct communication service, it made sense to make the guys a part of the PSP Rare family. Clint and Kaoru are also uniquely skilled to help us to integrate our existing e-reader technology into new hardware and software formats, so our clients’ publications can be viewed more easily, and by a wider audience.”
PSP Rare produces print and digital magazines for clients such as The British Heart Foundation, The Royal Society, Kia Motors UK Ltd and the UK Trade & Investment. Publications include commemorative programmes, customer magazines and catalogues.
“We are looking forward to what we can achieve with the team at PSP Rare,” said Golding. “Our user experience orientated approach to digital design and online content is geared towards genuinely engaging with visitors. Good content is essential but what makes it truly successful in digital media is a compelling online experience. Websites and mobile phones have got to be easy to use, so we’re matching the quality of the content with a great experience.”
“With PSP Rare’s expertise in creating branded editorial we have the opportunity provide businesses and brands with the sort of service that they could never previously find under one roof. Our digital design skills combined with the existing team’s outstanding content production talent is unmatched in the current market.”
PSP Rare produce magazines, catalogues, websites, social media and digital content across a wide range of industries. To find out more about what PSP Rare can do for your business, call 0207 566 9910 or email info@psprare.com
Tags: clint, ipad, kaoru, psp rare, psp rare digital, website design