PSP Rare | Customer magazine publishing agency | London, Manchester

heart matters – a blockbuster that deserves a sequel

May 15th, 2009

PSP Rare is delighted to have been given the opportunity to produce a second heart matters magazine for the British Heart Foundation.

heart matters was originally launched as a companion to the new, innovative Heart Matters service; which provides free, tailor-made support to anyone concerned about heart health. Distributed through supermarkets and newspapers the magazine offers easy-to-follow medical information, lifestyle and healthy eating tips, real-life stories, a guide to the valuable work of the British Heart Foundation and an invitation to readers to join its free service.

Since the launch of the magazine in January 2009 over 10,000 new members have joined the service through the magazine alone, which is a phenomenal success. The second heart matters magazine hopes to build on that, with the same accessible mix of medical and lifestyle information that will prompt the readership to consider ways to protect their and their family’s heart health. Distributed through the same channels BHF and PSP Rare hope that the magazine will increase Heart Matters membership still further.

PSP Rare is very proud to continue to work with the British Heart Foundation, helping to improve the heart health of the UK. Other titles include: heart health, heart & soul, thrive and saving lives magazines.

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