Football magazines – giving fans what they crave
August 9th, 2010
The football world is in the midst of its annual transfer frenzy, with speculation and rumours dominating the sports pages, and all the usual scandal filling the tabloids.
This is a time of year when clubs are under particularly stiff scrutiny from fans to do what is right for the team. Fans like to feel involved. They love getting the inside scoop and, more often than not, the inside scoop will come from an unreliable external fanclub blog or newsletter.
More and more clubs are seeking to regain control over communication with fans, both digitally and through printed magazines.
PSP Rare has produced a short ‘rationale’ to explain why football and other sports clubs need to communicate directly with fans, and how best to do it. Click on the picture below to download and view the PDF.
For more information about what PSP Rare can do for your business, call Grahame Lake on 0207 566 9910 or email info@psprare.co.uk
Archive
- 12/01/2012 2011 and all that
- 08/12/2011 Internal communications – a brand issue?
- 22/11/2011 PSP Rare welcomes industry merger
- 21/11/2011 Don’t dismiss the power of print
- 05/07/2011 PSP Rare Digital strengthens charity sector credentials with BDFA website
- 27/02/2011 Stylish PSP Rare lands Bluewater magazine contract
- 30/11/2010 Springboard wins APA International Customer Publishing Award
- 19/11/2010 Charity: The Donor Challenge
- 19/11/2010 New Chinese Springboard magazine
- 03/11/2010 Rare advice on successful customer retention
- 27/09/2010 Kia puts PSP Rare in the driving seat – again
- 09/08/2010 Football magazines – giving fans what they crave
- 19/07/2010 PSP Rare celebrates success of Royal Society magazine
- 14/07/2010 PSP Rare launches online publishing portal
- 01/06/2010 The Future of Fashion
- 27/05/2010 Vision Express appoints PSP Rare to produce customer magazine
- 24/04/2010 PSP Rare maps London Marathon for Kia
- 23/04/2010 PSP Rare covers the Kia 5-a-side football championship final
- 15/04/2010 PSP Rare expands offering with digital creative agency
- 22/03/2010 Grahame Lake shares his notes from a recent business trip to the USA
- 15/03/2010 PSP Rare head up to Snake Pass for Kia photoshoot
- 26/02/2010 PSP Rare go all red for British Heart Foundation
- 14/01/2010 PSP Rare finds harmony with The Sound Agency
- 26/10/2009 PSP Rare to produce anniversary magazine for Royal Society
- 14/10/2009 PSP Rare cooks up new BHF book deal
- 25/09/2009 Banking on the value of great editorial
- 25/08/2009 Daska Davis welcomed back to PSP Rare
- 03/08/2009 PSP Rare ends longstanding involvement with PPA
- 20/07/2009 TDA awards ‘Teach’ magazine contract to PSP Rare
- 16/07/2009 PSP Holdings expands multi-media offer with STAN acquisition
- 15/05/2009 Best of Britain choose PSP Rare
- 15/05/2009 heart matters – a blockbuster that deserves a sequel
- 13/05/2009 PSP Rare promotes new talent
- 26/08/2008 UK Trade & Investment – Springboard
- 06/08/2008 British Heart Foundation – Saving Lives
- 21/04/2008 Kia opts for i-mag to drive awareness
- 07/04/2008 Pride in publishing
- 04/12/2007 British Heart Foundation has heart and soul
- 04/09/2007 Bigger and better Somerfield magazine
- 13/08/2007 British Heart Foundation increases heart health pagination
- 14/05/2007 Kia shortlisted for CiB Awards for second year running
- 07/05/2007 Rare Publishing secures Somerfield colleague magazine contract
- 13/02/2007 PSPRare Publishing partners with CWT
- 14/07/2006 PSP lands contract for new Spurs magazine, hotspur