PSP Rare team, which produces the British Heart Foundation’s wide range of print publications, wore red costumes for their monthly staff social, raising money and spreading awareness of the cause.

Rebecca Davies-Nash, Managing Editor of the British Heart Foundation’s titles at PSP Rare, said: “The British Heart Foundation’s National Heart Month has been exceptional this year, with events to help people across the UK get healthy and raise awareness of their heart’s health. The PSP team have been involved in these events for the BHF’s magazines, but we wanted to do our own little bit of fundraising for a good cause.”

PSP Rare’s publications for the British Heart Foundation include Heart Matters, a publication for people recovering from heart problems, and Thrive, a magazine with healthy heart and lifestyle advice for families. The magazines are distributed free to subscribers and are also available from doctor’s surgeries and health centres across the UK. PSP Rare also recently produced a healthy recipe book for the BHF.

The Sound Agency is the first brand communication agency in the UK to provide BrandSound™ for business, from bespoke in-shop soundscapes to effective and productive office sound, as well as the use of audio in multimedia marketing.

“Sound affects customers and prospects profoundly,” said Julian Treasure, managing director of The Sound Agency. “Sonic logos such as the Intel sound, or Tony the Tiger saying ‘They’re grrrrrr-eat!’, have long been used to create brands that people recognise and remember.”

“Now, using the latest scientific study to understand the psychology behind sound, The Sound Agency goes further and uses this expertise to create sound that’s specifically designed to be congruent with other brand expressions, delivering a consistent multisensory brand experience and producing a favourable emotional response.”

The strategic partnership between PSP Rare and The Sound Agency is intended to enhance offerings to both businesses’ clients.

“All aspects of a brand must harmonise for a business to flourish,” said Grahame Lake, managing director of PSP Rare. “PSP Rare leads the UK publishing market for embracing new media, and teaming up with The Sound Agency lets us offer an inimitable level of brand communication.”

Earlier this year, PSP Rare bought a stake in digital communications agency STAN, and has used this partnership to produce interactive digital offerings for its clients, including the British Heart Foundation and the TDA’s Teach magazine.

The Royal Society was formed in 1660 as a fellowship of the world’s most eminent scientists, engineers and technologists.  Its founder members included Robert Boyle and Christopher Wren, and prominent members include Samuel Pepys, Sir Isaac Newton, Stephen Hawking and Tim Berners-Lee.  There are currently around 1,400 Fellows of the Society.

The Society celebrates the 350th anniversary of its establishment in November 2010, and to mark the occasion, it has commissioned PSP Rare to produce a publication which documents the Society’s achievements and details the programme of events which the Society is organising to celebrate its anniversary and which run from the end of 2009.

“This is an incredibly significant occasion for the Royal Society, celebrating the progression of science in Britain and the Commonwealth and the impact which it has had on the world over 350 years,” said Stephen Cox, Executive Secretary of the Royal Society .  “We are delighted to be working with PSP Rare to produce the programme to mark this important milestone.”

Shalene Varcoe, Account Director for the project, said: “This is a fantastic opportunity for the PSP Rare team to work with one of the most eminent organisations in the country producing a magazine that will be looked back on in another 50 years’ time.”

The magazine will be distributed to Royal Society Fellows and partner organisations from November this year.

The A5 book, to be released this month, will be distributed through traditional BHF channels including its charity shops and to subscriber members of its Heart Matters service, which provides free tailormade support to anyone concerned about heart health.

The new cook book covers the full range of healthy and tasty meal options, from breakfast to supper, and is targeted more at older couples with the recipes and ingredients based on meals for two rather than the traditional family of four.

The recipe book will complement BHF’s other promotional activity including online advice and downloads and consumer magazines such as ‘heart matters’, one of several titles which PSP Rare has produced for the charity in recent years.

PSP Rare’s Marc Bates, who is coordinating the recipe book’s production said: “Although we have a longstanding relationship with BHF to produce magazines we are delighted to have received this first book commission from the charity.  Our understanding of the client’s brief and the need to come up with creative recipe content make this a very exciting project for us.”