By shalene on November 21st, 2011
I sit here typing this in my virtual office whilst tweeting on behalf of a client, checking work emails, signing off pages for a magazine online and checking out the headlines in the Times on my IPad – all whilst listening to my digital radio. It would be easy to think that the printed medium is dead.
However once all of the above has been done I will sit in my armchair with a welcome cup of Earl Grey and read through the latest magazines to arrive at Chez Varcoe. And in the run up to Christmas I am spoiled for choice. Sumptuous gift catalogues from a variety of High Street retailers tempt me to start thinking about what to buy for who and more importantly what to ask for myself! Several food magazines show me how I can compete with Nigella or Gordon in the kitchen over the festive season whilst certain charity publications show me how to get my health back on track after six weeks of excess.
I relax and enjoy the visual, textural and inspirational pages and before you know it I have invested an hour of my own time allowing a variety of organisations to influence my behaviour – and that hour is time that many online marketers are still striving to capture.
Digital media are an increasingly important part of all our lives but we would be foolish to dismiss the power of print too soon.