This is a time of year when clubs are under particularly stiff scrutiny from fans to do what is right for the team.  Fans like to feel involved.  They love getting the inside scoop and, more often than not, the inside scoop will come from an unreliable external fanclub blog or newsletter.

More and more clubs are seeking to regain control over communication with fans, both digitally and through printed magazines.

PSP Rare has produced a short ‘rationale’ to explain why football and other sports clubs need to communicate directly with fans, and how best to do it.  Click on the picture below to download and view the PDF.

For more information about what PSP Rare can do for your business, call Grahame Lake on 0207 566 9910 or email info@psprare.co.uk

The PSP Rare team is raising a glass to the success of its Royal Society 350^th Anniversary magazine, after receiving high praise from the event’s organisers.

PSP Rare produced the commemorative magazine for The Royal Society to document the historical organisation’s year-long celebrations to mark 350 years since the society was founded.

The magazine features a detailed calendar of the Royal Society’s Anniversary events programme, and a series of articles written by eminent scientists and cultural figures, including Lord Rees of Ludlow, Professor John Shepard and Melvyn Bragg.  The foreword for the magazine is written by His Royal Highness The Duke of Edinburgh.

“This is an incredibly significant occasion for the Royal Society, celebrating the progression of science in Britain and the Commonwealth and the impact which it has had on the world over 350 years,” said Stephen Cox, Executive Secretary of the Royal Society .  “We are delighted to have worked with PSP Rare to produce the programme to mark this important milestone.”
Shalene Varcoe, Publishing Director at PSP Rare, said:

“The project was an absolute honour to be a part of.  The Royal Society is renowned the world over for its historical and ongoing contribution to all aspects of science and technology, and PSP Rare was extremely privileged to be selected to produce the commemorative programme.  Its success is a testament to the team’s hard work and attention to detail, as well as a genuine passion for producing unique and engaging content for our clients.”

The finished magazine was circulated to over 20,000 readers, including fellows of the Royal Society, politicians, historians, science enthusiasts and members of the public.  The magazine was also available at Royal Society exhibitions and events throughout the anniversary programme across the UK.

To find out more about the work which PSP Rare produces and to find out what PSP Rare can do for your business, email info@psprare.com or call 0207 566 9910

Over the past year, we have been working on an online portal for our clients, now live!

Working in partnership with Wyndeham Pre-Press, we looked at the award-winning Emagine system. There are many different publishing systems in the marketplace, but Emagine really stood out as the most user-friendly, visually-attractive and intuitive of them all.  This formed the basis of our site, and then we developed it according to our needs. We were keen to offer our clients an interactive approval area, combined with a traditional asset-management system, and this portal combines the two in a streamlined, effective and unique way.

Our portal offers our clients the ability to access their titles online providing a comprehensive overview of precisely where the magazine is within the production cycle. Editorial pages can be approved for pre-press from any remote location and they can repurpose assets at a touch of a button via access to an integrated photo library. Clients can also view instant online versions of their titles. With the recently launched EMag Digital Editions module, the portal also offers the capability to add rich media content and publish to the Internet, all in real-time.

Emma Elmer, Production Director, PSP Rare said: “We are delighted that we can offer our clients a personalised, unique workflow system that delivers on  every level. The system has afforded us many benefits including being able to host editorial content online months prior to final PDF creation which can be easily repurposed for a number of integrated, multi-platform devices.”

Contact:
Emma Elmer
Production Director, PSP Rare
emma.elmer@psprare.co.uk
Sharon D’Cruz
Group Marketing Director, Wyndeham Group
sharondcruz@wyndeham.co.uk

Many fashion brands are finding that advertising in magazines just isn’t enough to really stand out.  Some fashion brands are evolving their catalogues into magazines, while others are exploring social media and digital content.  Only PSP Rare does both, producing colourful and stylish content and using it in magazines, catalogues, emags, newsletters, email campaigns and social networking profiles to create a real connection with the consumer on all levels, and give the brand a truly unified presence on all platforms.

The PSP Rare team has produced a short article exploring the future of fashion marketing as a PDF.  Click on the thumbnail below to view.

Click on the image to view the PDF

To find out more about what PSP Rare can do for your brand, email info@psprare.com or call us on 0207 566 9910.

The re-launched magazine is due in August this year and will be distributed to more than 150,000 members of the Vision Express Grand Advantage (GA) programme, as well as a further 35,000 copies being made available in Vision Express stores.

The new version of ‘blink’, which will contain celebrity interviews, general interest articles, advice on eye care and a showcase of the latest designer glasses which Vision Express has in-store, is targeted with increasing footfall from GA members, and adding value to the relationship between Vision Express and its customers.

Grahame Lake, managing director of PSP Rare, was delighted with the appointment.  “The PSP Rare team takes great pride in producing exceptional quality content for its clients, adding significant value to a brand and creating a genuine connection between business and customer. Vision Express is a national brand recognised for its premier quality of service. We’re really looking forward to conveying that message with ‘blink’.”

PSP Rare publishes a range of customer publications for clients including The British Heart Foundation, Kia Motors (UK) Ltd and UK Trade & Investment. Earlier this year, PSP Rare launched its own digital team to meet increasing demand from clients to produce digitally versatile content.

To find out more about what PSP Rare can do for your business, email info@psprare.com or 0207 566 9910 call 0207 566 9910.