As a hunter-gatherer of all things arty, I try to visit as many art events as my schedule and budget will allow. Tent London, Pullens Yard and Ceramic Art being must-attends imho.
The creations I see, and aspire to own, are jaw-droppingly beautiful. I know exactly where they’d go, how I’d hang them, and how much pleasure they’d bring to my daily life. But some of the prices are jaw-dropping too. Out of my range, as it were.
And as I wander round, dreaming of the day I’ll own that Art Deco house, with its ample hanging space, I get thinking. The artists know what it took to create that one individual piece. They remember those long nights, crossing their fingers by the kiln. They have earned the right to put a price on their creativity.
In the world of creative agencies, things can be somewhat different. Our clients have allocated a budget, set KPI’s and objectives have been agreed. We work with fantastic brands, who value our work highly and who are impressed with the ROI we achieve. Difference is, there’s a framework. A finite budget. A fixed deadline. But what if we could take these boundaries away? What then could be achieved?
We’re looking for creative people to work on a blank canvas with us. View our work at www.psprare.co.uk. Come to us with your ideas, as outré as you like. Let’s see how a fresh eye views our products, unfettered by a schedule or diktats from Apple.
Email grahame.lake@psprare.co.uk with examples of your print and online portfolio, plus your CV. This opportunity starts on an intern basis, but could lead to a permanent role.
Come and have a go if you think you’re creative enough…we look forward to creating some beautiful work together!
I’m writing this on the eve of England’s latest friendly against Netherlands (not Holland, don’t you know!) the media coverage is massive, no doubt the fans are already travelling down from various parts of the country; just for twenty two men kicking a piece of leather, as the detractors would have it.
As ever, trying to review and make sense of the previous year seems a monumental task. It’s not assisted by the sheer speed and intensity of work, and my predilection for red wine. So what were the highlights? The year seemed to be dominated by the three magazines we produced for Tesco. Setting up and launching two monthlies, ‘Food Magazine’ and ‘Home Magazine’ in the Autumn of 09’ was tough, but adding a weekly, ‘Your TV Week’, this January seemed to take the whole project onto a different sphere. I’m really proud of the work we did for Tesco; to launch three magazines in three months, and never miss a deadline or budget was some achievement. It wasn’t without pain, as the late night pizza bills highlighted! I guess the conclusion you can draw from this is a core team of publishing professionals, with a sprinkling of expert writers is capable of producing a magazine for any market.
All organisations face the challenge of how to effectively communicate their brand essence to the customer. The classic approach has been to promote via advertising; more recently increasingly sophisticated mechanisms using the full range of above and below the line marketing have become the vogue.