August 6th, 2008
The British Heart Foundation (BHF) has commissioned PSPRare Publishing to publish Saving Lives magazine. The 36-page magazine is for anyone currently involved with, or interested in, resuscitation in the community.
According to the Department of Health, around 12,000 cardiac arrests occur every year in public places. For every minute that a person is in cardiac arrest their chances of survival drop by 14 per cent. Through its Chest Pain and Community Resuscitation Programme the BHF aims to: educate, raise awareness of heart attack symptoms, prompt immediate action, increase the number of people trained in emergency life support (through Heartstart UK), put more AEDs (automated external defibrillators) into communities where they’re most needed and ultimately, save lives by helping to improve the survival rates of people suffering cardiac arrest.
Saving Lives is about the people involved in community resuscitation, the everyday heroes who take on the responsibility for the welfare of those around them. We seek to inform, entertain, celebrate and inspire them. Saving Lives will also steer the ‘life savers’ to services, relevant legislation and best practice guidelines to help them feel supported as part of a wider network.
Katharine Peel, Head of Heart Save, comments, “We believe that resuscitation is the responsibility of the community. Every one of us should know what to do in an emergency. Saving Lives supports existing ‘life savers’ and encourages more people to become involved. We aim to extend the readership – the wider emergency services, the businesses, shopping centres, transport sites, across key organisations with a professional interest – and by doing so, we hope to ensure that members of the public have access to defibrillators, know the simple skills that save lives and are confident to use them.”
PSPRare Publishing will ensure that the magazine delivers the breadth of content that will satisfy the readership, reflect impeccably on the BHF and help to improve the survival rates of anyone suffering cardiac arrest whilst out of hospital.