May 15th, 2009
PSP Rare has been selected by Best of Britain Events to publish a series of trail leaflets for the consumer travel event: Best of Britain & Ireland. The event is a major exhibition showcasing the very best tourism that Britain and Ireland have to offer.
The show, partnered by Visit Britain, offered visitors six special-interest trails: Active, Coastal, Countryside, Flavours, Heritage and Luxury. PSP Rare produced booklets for each of the trails highlighting relevant exhibitors and regions, and these were distributed throughout the event.
This is the first time PSP Rare has had the opportunity to work with Best of Britain Events; and it has been PSP Rare’s strong track record of understanding a client’s brief, producing original creative content and working to tight deadlines that attracted such a prestigious client.